High-Tech Customization and Sustainability with Update Advertising at Corporate Gifts Show 2025!
Impactful Promotional Gifts: Innovation, Customization, and Sustainability at Corporate Gifts Show 2025
In a competitive market, choosing the right corporate gifts can make the difference between a simple gesture and a successful branding strategy.
Update Advertising, a top player in the promotional industry for over 23 years, is participating in Corporate Gifts Show 2025 with an impressive portfolio of personalized products, sustainable solutions, and advanced customization technologies.
We spoke with Andra Dănăilă, CEO & Strategic Sales Director at Update Advertising & Produktiva, to discover the company’s vision and the trends shaping the future of the industry.
1. How do you view the current evolution of the promotional and corporate gifts market? Are there trends influencing demand?
The promotional and corporate gift market is constantly evolving, influenced by factors such as digitalization, sustainability, and advanced personalization. We’re seeing increased demand for eco-friendly products made from sustainable materials, as well as for premium and customizable items that offer a unique experience.
Brands are investing more in useful, innovative products with a longer life cycle that bring real value to consumers.
2. What are the main reasons Update Advertising chose to participate in the Corporate Gifts Show?
Our participation in the Corporate Gifts Show is a great opportunity to connect with industry partners and showcase the latest promotional and corporate gift solutions.
With 23 years of experience in the field, we want to show clients how promotional materials can help strengthen brand identity, boost visibility, and generate loyalty.
Moreover, the fair gives us the chance to demonstrate the advanced personalization technologies we use, as well as the benefits of our protected unit, Produktiva.
3. What types of products and services will you present at the fair? Are there any new or innovative offerings?
At our stand, visitors will discover:
- Personalized promotional materials – from office supplies, textiles, tech gadgets, to lifestyle accessories.
- Workwear and customized clothing – through our brands Atlantis, Payper, and ThClothes.
- Sustainable solutions – eco-friendly products made from recycled or biodegradable materials.
- Products personalized through a protected unit, giving companies the opportunity to benefit from tax advantages.
We’ll also showcase the latest personalization techniques, including laser engraving, UV printing, screen printing, and DTG (direct-to-garment).
4. How can a well-chosen promotional product influence a brand’s image? Can you share any relevant examples?
A quality promotional item is more than a gift – it’s an extension of the brand’s identity. Choosing a relevant, well-personalized product can increase brand visibility, improve consumer perception, and foster customer loyalty.
📌 Example: We worked with a retail client who offered notebooks and planners made from recycled materials, subtly personalized as part of a CSR campaign.
The result? Increased brand engagement on social media and a stronger reputation as a responsible company.
5. What are the most in-demand types of corporate gifts right now, and how have client preferences changed in recent years?
In recent years, we’ve seen a shift from standard gifts to more premium, useful, and sustainable products.
Currently, the most requested categories include:
- Eco-friendly products (recycled paper notebooks, reusable bottles, bamboo items).
- Tech promotional items (wireless chargers, power banks, customized Bluetooth headsets).
- Premium textiles (hoodies, jackets, and branded uniforms).
- Experiential gifts – luxury sets or products that create a memorable experience.
In the past, quantity was the focus. Now, there’s growing interest in products with long-term impact.
6. Sustainability is an increasingly important topic in the promotional industry. What eco-friendly solutions do you offer, and how are you addressing this demand?
At Update Advertising, we actively support the transition to a more sustainable business model. We offer:
🌱 Products made from recycled materials – paper, recycled PET, organic cotton textiles.
🌱 Sustainable packaging – biodegradable and compostable alternatives.
🌱 Reusable products – bottles, bags, eco-friendly notebooks and pens.
🌱 Waste reduction through efficient personalization – we help clients choose relevant products so that promotional materials are used, not wasted.
Interest in sustainability is growing, and companies are actively seeking solutions that align their brand with responsible practices.
7. What does the future look like for Update Advertising? Are there any new plans or directions you plan to explore?
Looking ahead, we are focusing on:
🚀 Expanding our range of premium and sustainable products.
🚀 Developing our personalization department by investing in new technologies.
🚀 Increasing our online presence by optimizing our platform for faster ordering.
🚀 Strengthening partnerships with international brands such as Atlantis, ThClothes, and Payper.
🚀 Promoting the benefits of our protected unit Produktiva, offering customized solutions to companies looking to take advantage of tax deductions.
Update Advertising continues to adapt to market needs, maintaining a balance between quality, innovation, and sustainability.
